Brian W Arbuckle
The Journey Is Part Of The Destination
We live in an on-demand world. Virtually anything you want can be at your door within 24 hours (or less). The problem with this on-demand...
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Brian W Arbuckle
Dec 2, 20193 min read
Another CAN of SPAM
Regardless of our careers, we all battle the usual “perceptions” outsiders have about our jobs. Lawyers, used car salespeople…great...
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Brian W Arbuckle
Nov 11, 20194 min read
The Kid In The Arena
On April 23, 1910, Theodore Roosevelt delivered, quite possibly, his most memorable speech: “Citizenship in a Republic.” The most famous...
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Brian W Arbuckle
Nov 4, 20194 min read
Tone-Deaf Marketing
I know this commercial came out a year ago, but yesterday was my first day seeing it. It’s a quick 30 second commercial, but I’ll sum it...
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Brian W Arbuckle
Oct 28, 20193 min read
G-S-D?
If you've spent time in a startup or a company that is trying to think like a startup, you've likely heard of the phrase "GSD" (or 'get...
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Brian W Arbuckle
Sep 23, 20191 min read
What's Your Number?
What's an acceptable number of times to try something before considering it a failure? Cold emailing isn’t glamorous. In fact, it’s right...
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Brian W Arbuckle
Sep 23, 20193 min read
Authenticity
Social media has removed the dirt and grime of every day life. Where's the authenticity that we all crave? Social media is a fickle...
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Brian W Arbuckle
Sep 19, 20193 min read
Killing The "Good Idea" Fairy?
I saw a Linked In post a few weeks ago that went something like this (details removed and slightly edited to protect the guilty): “I want...
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Brian W Arbuckle
Aug 26, 20193 min read
The Biggest Problem With Big Data That No One Is Talking About
Love him or hate him, Jim Cramer creates a perfect narrative that describes the most significant problem big data has today and no one is...
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Brian W Arbuckle
Aug 8, 20192 min read
How Does Innovation Die?
I saw a Linked In post a few weeks ago that went something like this (details removed to protect the guilty): “I want to kill the good...
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Brian W Arbuckle
Jul 15, 20192 min read
"Thought Leadership" (Where's The Eye-Roll Emoji?)
One of my latest pet-peeves is how often I see the title “thought-leader” on various platforms; though, this is followed closely by...
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Brian W Arbuckle
Jun 5, 20193 min read
Gamification Or Playing Games
Selling isn't about "playing games" it's about creating relationships and value.
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Brian W Arbuckle
May 22, 20195 min read
The Modern Day Sales Person
The world of buying has changed; sales people are getting left behind.
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Brian W Arbuckle
May 6, 20193 min read
Can Being Too Focused On Results Have Unintended Consequences?
Data, KPIs and goals are great, unless used to shift blame away from those setting the strategy onto those responsible for tactics.
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Brian W Arbuckle
Apr 15, 20193 min read
You Don't Have A Boss...
I want you to picture this scene with me: You’re in a meeting with your team and your boss asks you for an update. You begin to speak and...
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Brian W Arbuckle
Mar 11, 20192 min read
The Price and Value Battle
If the customer doesn't understand the value...you have failed, not them. In speaking with a vendor, I let them know that I "couldn't get...
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Brian W Arbuckle
Mar 1, 20192 min read
Under Close Supervision
Who pays people to write job descriptions? Whatever the pay-rate, it's too much. Every now and then a job posting catches my eye. But not...
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Brian W Arbuckle
Feb 18, 20192 min read
Rules of Engagement
Digital engagement doesn't mean casual engagement. Did you ever see the interview with Jesse Eisenber and Romina Puga? Here's the link in...
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Brian W Arbuckle
Jan 29, 20192 min read
Don't Judge A Fish Based On Its Ability To Climb
Too often we allow ourselves to be judged on arbitrary abilities. And then we believe the judgement. As a child, I always performed...
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Brian W Arbuckle
Jan 4, 20192 min read
Getting Out Of Your Own Way
Learning is a process. It requires grace and failure. And time. Human learning theory: learn that 1+1=2 one day and be able to solve...
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