Regardless of our careers, we all battle the usual “perceptions” outsiders have about our jobs. Lawyers, used car salespeople…great...

I know this commercial came out a year ago, but yesterday was my first day seeing it. It’s a quick 30 second commercial, but I’ll sum it...

What's an acceptable number of times to try something before considering it a failure? Cold emailing isn’t glamorous. In fact, it’s...

Love him or hate him, Jim Cramer creates a perfect narrative that describes the most significant problem big data has today and no one is...

Let me first state…I love our military. And I can’t thank them enough for their service. However, I want to use the recent “Storm Area...

"Make it go viral." "Marketing is hard." A supervisor I've had used to tell me this. Repeatedly. And not in a kind way...but in a...

The little guy isn't getting beat by the big guy; they aren't even showing up! Having been at a startup the last few years, I understand...

Marketing's value isn't in just "doing." It's in data collection, experimentation, building and orchestrating. I recently ran in to a...

Spend money to get new customers. Then treat customers like a liability. What? The title of this article is a bit tongue-in-cheek. I,...

We spend too much time arguing what shade of "red" is our brand vs actually executing (living) our brand. What a waste. This is going to...

The 'break-up' email. Why? Seriously...why? I'd love to meet the "guru" who came up with the "break-up" email. You know the one I'm...

These are truly awful buzzwords to describe highly skilled resources. As I scroll through Linked In, I see a lot of job postings that...