Brian W Arbuckle
Another CAN of SPAM
Regardless of our careers, we all battle the usual “perceptions” outsiders have about our jobs. Lawyers, used car salespeople…great...
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Brian W Arbuckle
Nov 4, 20194 min read
Tone-Deaf Marketing
I know this commercial came out a year ago, but yesterday was my first day seeing it. It’s a quick 30 second commercial, but I’ll sum it...
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Brian W Arbuckle
Sep 23, 20191 min read
What's Your Number?
What's an acceptable number of times to try something before considering it a failure? Cold emailing isn’t glamorous. In fact, it’s right...
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Brian W Arbuckle
Aug 26, 20193 min read
The Biggest Problem With Big Data That No One Is Talking About
Love him or hate him, Jim Cramer creates a perfect narrative that describes the most significant problem big data has today and no one is...
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Brian W Arbuckle
Jul 29, 20192 min read
PR: Opportunity or Stumbling Block
Let me first state…I love our military. And I can’t thank them enough for their service. However, I want to use the recent “Storm Area...
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Brian W Arbuckle
Nov 13, 20172 min read
Between A Rock And A Hard Place
"Make it go viral." "Marketing is hard." A supervisor I've had used to tell me this. Repeatedly. And not in a kind way...but in a...
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Brian W Arbuckle
Aug 23, 20174 min read
David vs Goliath
The little guy isn't getting beat by the big guy; they aren't even showing up! Having been at a startup the last few years, I understand...
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Brian W Arbuckle
Jan 2, 20173 min read
Marketing Is A Commodity
Marketing's value isn't in just "doing." It's in data collection, experimentation, building and orchestrating. I recently ran in to a...
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Brian W Arbuckle
Jun 13, 20163 min read
Service-as-a-Service
Spend money to get new customers. Then treat customers like a liability. What? The title of this article is a bit tongue-in-cheek. I,...
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Brian W Arbuckle
May 2, 20163 min read
Branding vs Living Your Brand
We spend too much time arguing what shade of "red" is our brand vs actually executing (living) our brand. What a waste. This is going to...
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Brian W Arbuckle
Mar 14, 20162 min read
Marketing Pet-Peeve: The Break-Up Email
The 'break-up' email. Why? Seriously...why? I'd love to meet the "guru" who came up with the "break-up" email. You know the one I'm...
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Brian W Arbuckle
Jan 18, 20163 min read
I'm Not A Hacker/Ninja/Rock-Star
These are truly awful buzzwords to describe highly skilled resources. As I scroll through Linked In, I see a lot of job postings that...
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